Within the first 27 days of the launch of leasing activity, The Avenue at South Orange is now nearly 35 percent leased, having already signed 29 contracts to make it the region's highest performing luxury rental community.

As a result of the tremendous leasing velocity experienced so far, renters who value the opportunity to reside within steps of the NJ Transit train station in South Orange's vibrant downtown are being urged to act fast, as leading homebuilder Sterling Properties anticipates that market defying leasing a19ctivity at the community, comprised of just 79 ultra-luxurious residences, will only continue throughout the coming weeks.

"Never before have we seen a rental community lease at such a quick pace," stated Rosanne Brooks, Sterling Properties' director of sales and marketing. "The Avenue's unparalleled combination of brand new homes and an extremely convenient location is drawing residents from throughout the New York Metropolitan area, who are drawn to the dynamic lifestyle afforded by South Orange's vibrant downtown, as well as the high quality of this communities residences and amenities package."

The Avenue at South Orange offers 47 extremely unique floor plans to choose from in studio, one- two- and three-bedroom layouts, many of which come with a loft, den/study, or private outdoor terrace.

Residents can expect to embrace a luxurious lifestyle with dramatic nine-foot ceilings; exquisite hardwood flooring in the living rooms, dining rooms and other designated areas of the home; Pella Architect Series windows; and sound attenuation construction techniques.

The Avenue's master baths invite owners into a room of comfort and relaxation with a frameless, clear glass shower (on select homes); cherry wood cabinets in deep espresso with contemporary brushed nickel handles; and striking marble countertops.

A chef's dream kitchen affords residents the opportunity to entertain in style with exquisite design elements such as vivid white quartz countertops and impressive cherry wood cabinets; high-quality GE stainless steel appliances (or equivalent); porcelain tile flooring; and Kohler stainless steel under-mounted sinks with designer Kohler faucets.

With washers and dryers in each home, convenience is at the forefront of The Avenue's design. The Avenue boasts secure underground parking, providing a space per home.

Currently, studios are available starting at $1,800 per month, one-bedroom homes are available starting at $1,950 per month, and two-bedroom residences are available starting for less than $2,500 per month.

The Avenue boasts a state-of-the-art fitness studio and an elegant clubroom, which is ideal for socializing, relaxing or working on a laptop computer. Both are exclusively available to The Avenue's residents along with the convenience of doorman services.

The community is located within close proximity to the region's best dining, shopping, recreational and cultural venues. The NJ Transit train station, located just steps away from The Avenue, allows residents to commute to Manhattan in just 33 minutes on the Midtown Direct line.

Home to Seton Hall University, South Orange has become a true 24/7 destination. It features a large and active arts scene, which is highlighted by the 415-seat South Orange Performing Arts Center (SOPAC), located adjacent to the NJ Transit station and The Avenue. This puts Avenue residents just steps away from a five-screen Clearview Cinemas movie theater, and a dance studio/rental space in the same complex. SOPAC presents music, family, dance, theater, and comedy programs throughout the year, with performances from big-name artists such as Richie Havens, Yo-Yo Ma, Robert Klein, Paula Poundstone, Angie Stone, Dionne Warwick, and Nancy Wilson.

The Avenue also provides residents with unparalleled convenience when it comes to being both centrally located and close to all of the best that New Jersey and New York have to offer.

For shopping lovers, in addition to the boutiques that line the streets of South Orange, residents are just minutes from The Mall at Short Hills, one of the most famous shopping venues in the United States.

For active residents of The Avenue, there's also a plethora of things to do. Biking enthusiasts are less than four miles from both great mountain biking trails: Somo in South Mountain and West Essex Trail in West Essex. Also a short drive away is Mountain Creek Waterpark, Liberty Science Center, The Meadowlands and the Jersey Shore. For tennis enthusiasts, the nationally acclaimed Orange Lawn Tennis Club, founded in 1880, is around the corner from The Avenue.

As part of South Orange's New Market project for revitalizing the downtown district, The Avenue at South Orange — along with Eden Gourmet, a wonderful gourmet market and restaurant located adjacent to the community — was honored last year by New Jersey Future with a prestigious Smart Growth Award, which recognizes projects and plans that reflect the most forward-looking development and redevelopment practices in New Jersey.

For more information on The Avenue or to schedule an appointment with a rental representative, call 973-763-6767 or visit www.AvenueSouthOrange.com. The Avenue's rental center is open Monday, Tuesday, Wednesday, Friday and Saturday from 10 a.m. to 6 p.m.; Thursday from noon to 8 p.m.; and Sunday from noon to 6 p.m.

About Sterling Properties
For more than 30 years, Sterling Properties has fashioned a signature style that has led to its well-earned reputation as one of the tri-state region's foremost real estate development companies. Sterling's diverse portfolio of premier residences is a reflection of the company's sustained growth as well as its desire to surpass expectations by continuing to improve upon itself through the creation of even better homes — homes that they would be proud to call their own. With communities throughout New Jersey, Pennsylvania, Connecticut, the New York metropolitan area and Florida, Sterling Properties adheres to a fundamental philosophy and the same formula that has brought about its outstanding success and achievements. For more information on Sterling Properties, please visit www.sterlingpropertiesnj.com.